John Prescott Thomas Media management manual: a handbook for television and radio practitioners in countries-in-transition. Unesco, 2009. ISBN No. 978-81-89218-31-7
The manual is designed with a specific focus on Public Service Broadcasting, but it could be used by every interested individual or media practitioner.
It’s a straightforward guide that can help make a broadcaster’s programming more vibrant and engaging. It also offers advice to media executives on how to refine their management structures and practices, to keep their companies operating smoothly. What’s more, it provides practical tips on how to create sustainable financial plans which will help propel public service broadcasters into the future.