Inglés para los Negocios Internacionales II

 

978848021640

Fortanet Gómez, I., R. Garrido, et al. (2008). [e-Book]  English Communication for International Business II, Castellon: Universitat Jaume I, 2008.

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ENGLISH COMMUNICATION FOR INTERNATIONAL BUSINESS II is the second book of a collection oftwo addressed to those students involved in learning English to communicate in business contexts. As the previous one, the book is conceived as self-learning material which includes the keys to most activities although the support ofthe instructor in the classroom becomes necessary for some of them. This book is content-based, trying to emphasise the written and oral communicative necessities of the international business world. The book is organised in six units which deal with some types ofbusiness written and oral communication, such as meetings and negotiations, international trade procedures related to Incoterms, packing, delivery and insurance, methods of payment and their corresponding documents, orders, and complaints. All units deal with reading, writing, and listening skills, as well as translation. The CD provided with the book is higWy useful for the listening activities. Speaking and interaction can also be worked in all units although always with the teacher’s guidance. Each unit starts with a general explanation of the topic, followed by reading comprehension and vocabulary activities. Along the unit, several specific explanations can be found including examples of the documents and of the written and spoken communicative events involved. Students are then required to produce their own documents and effective pieces of communication. At the end of each unit, two communicative situations have been included, asking students to solve a business problem. After the situations, each unit is provided with references for further reading either in books or in websites. As a complement to the units in both volumes, a series of seventeen case studies have been created. These case studies reproduce real situations in a company, such as launching a new product, hiring a new employee, strategies to sell a product, reacting to claims, negotiating staff reduction, etc.

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