Archivos por Etiqueta: Negocios

Guía inteligente de la escritura comercial


Walley, Gay. The Smart Guide to Business Writing. Amsterdan: Bookboon, 2012

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THE SMART GUIDE TO BUSINESS WRITING is a hands-on, easy guide to writing all the different business materials that may be required in the course of a career. You will find tips on writing everything from business emails to power points to performance reviews to sales reports to business letters (yes, they still exist). The book is a quick and simplified guide to writing business materials you can be proud of, business writing where you will shine. There’s even a bit of humour along the way.


Inglés para los Negocios Internacionales II



Fortanet Gómez, I., R. Garrido, et al. (2008). [e-Book]  English Communication for International Business II, Castellon: Universitat Jaume I, 2008.

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ENGLISH COMMUNICATION FOR INTERNATIONAL BUSINESS II is the second book of a collection oftwo addressed to those students involved in learning English to communicate in business contexts. As the previous one, the book is conceived as self-learning material which includes the keys to most activities although the support ofthe instructor in the classroom becomes necessary for some of them. This book is content-based, trying to emphasise the written and oral communicative necessities of the international business world. The book is organised in six units which deal with some types ofbusiness written and oral communication, such as meetings and negotiations, international trade procedures related to Incoterms, packing, delivery and insurance, methods of payment and their corresponding documents, orders, and complaints. All units deal with reading, writing, and listening skills, as well as translation. The CD provided with the book is higWy useful for the listening activities. Speaking and interaction can also be worked in all units although always with the teacher’s guidance. Each unit starts with a general explanation of the topic, followed by reading comprehension and vocabulary activities. Along the unit, several specific explanations can be found including examples of the documents and of the written and spoken communicative events involved. Students are then required to produce their own documents and effective pieces of communication. At the end of each unit, two communicative situations have been included, asking students to solve a business problem. After the situations, each unit is provided with references for further reading either in books or in websites. As a complement to the units in both volumes, a series of seventeen case studies have been created. These case studies reproduce real situations in a company, such as launching a new product, hiring a new employee, strategies to sell a product, reacting to claims, negotiating staff reduction, etc.

Gramática inglesa para la economía y los negocios para estudiantes y profesores de inglés como lengua extranjera


English Grammar For Economics And Business: for students & professors with English as a Foreign Language. [e-Book]  BookBoon, 2017.

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This innovative book is a must for all those students and professors of Economics and Business Studies with English as a Foreign Language (EFL) who need to write academic texts in English (essays, papers, Masters and Doctoral theses, articles, books). It contains pertinent examples of the various aspects of grammar and style which are most relevant to these particular users, as well as providing editing tips to produce a polished final text. Uniquely, it deals in depth with the minefield of the articles, the/a,an, which are frequently misused by EFL authors whose mother tongue has no articles. This detailed explanation culminates in a key Diagnostic Test, so readers can practice using their grasp of the articles in most concrete situations, within the context of a short essay on global warming and its economic implications. Although the book is targeted at EFL authors, even native English speakers, especially beginners in academic writing, could benefit from it.