Archivos por Etiqueta: Retórica

Retórica digital: Teoría, Método, Práctica.



Eyman, Douglas. Digital Rhetoric: Theory, Method, Practice. An Arbor, Mibhigan: University of Michigan Press, 2016

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What is «digital rhetoric»? This book aims to answer that question by looking at a number of interrelated histories, as well as evaluating a wide range of methods and practices from fields in the humanities, social sciences, and information sciences to determine what might constitute the work and the world of digital rhetoric. The advent of digital and networked communication technologies prompts renewed interest in basic questions such as What counts as a text? and Can traditional rhetoric operate in digital spheres or will it need to be revised? Or will we need to invent new rhetorical practices altogether?

Through examples and consideration of digital rhetoric theories, methods for both researching and making in digital rhetoric fields, and examples of digital rhetoric pedagogy, scholarship, and public performance, this book delivers a broad overview of digital rhetoric. In addition, Douglas Eyman provides historical context by investigating the histories and boundaries that arise from mapping this emerging field and by focusing on the theories that have been taken up and revised by digital rhetoric scholars and practitioners. Both traditional and new methods are examined for the tools they provide that can be used to both study digital rhetoric and to potentially make new forms that draw on digital rhetoric for their persuasive power.

Webs de traducción: Lo que los multilingües pueden enseñarnos sobre la escritura digital y la retórica



Gonzales, Laura. Sites of Translation: What Multilinguals Can Teach Us about Digital Writing and Rhetoric. An Arbor, Mibhigan: University of Michigan Press, 2016

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Sites of Translation illustrates the intricate rhetorical work that multilingual communicators engage in as they translate information for their communities. Blending ethnographic and empirical methods from multiple disciplines, Laura Gonzales provides methodological examples of how linguistic diversity can be studied in practice, both in and outside the classroom, and provides insights into the rhetorical labor that is often unacknowledged and made invisible in multilingual communication. Sites of Translation is relevant to researchers and teachers of writing as well as technology designers interested in creating systems, pedagogies, and platforms that will be more accessible and useful to multilingual audiences. Gonzales presents multilingual communication as intellectual labor that should be further valued in both academic and professional spaces, and supported by multilingual technologies and pedagogies that center the expertise of linguistically diverse communicators.


Guía práctica para oradores que quieran hacerse entender


Nadia Martín Sánchez / Icíar Pertusa Elorriaga. Guía práctica para oradores que quieran hacerse entender. Barcelona: Fundación Dr. Antonio Esteve2019


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¿Eres ponente en un congreso y te acabas de enterar de que hay interpretación simultánea? Esta guía nace con el objetivo de impulsar la colaboración entre oradores e intérpretes para garantizar la transmisión sin fisuras del mensaje, fomentar el uso de la interpretación en congresos y charlas e impulsar la confianza de los profesionales de todos los ámbitos en la contratación de intérpretes cualificados con el fin de aprovecharlos para difundir correctamente el trabajo académico, científico, técnico y humanístico en otros idiomas y países.

La Guía práctica para oradores que quieran hacerse entender ha sido elaborada por las traductoras e intérpretes Nadia Martín Sánchez e Icíar Pertusa Elorriaga con la colaboración de la Fundación Dr. Antoni Esteve. Ofrece una serie de consejos útiles para garantizar la correcta transmisión del mensaje científico, como por ejemplo facilitar previamente todo el material al intérprete y establecer una colaboración con estos profesionales. También proporciona recomendaciones para dirigirse al público de la manera más eficaz posible, facilitando a su vez la traducción simultánea.

El documento reivindica el trabajo de los intérpretes profesionales, formados en gran variedad de temáticas y que cuentan normalmente con disciplinas de especialización. Además, están preparados para adaptarse a los imprevistos que pueden surgir cuando se enfrentan a una charla que están oyendo por primera vez y disponen de multitud de recursos. Las autoras de esta guía recomiendan trabajar estrechamente con ellos para facilitar su trabajo.

La investigación sobre la escritura: un paradigma contextualista para la retórica y la composición




Johanek, C.. [e-Book] Composing Research: A Contextualist Paradigm for Rhetoric and Composition. Utah Utah State University, University Libraries, 2000

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In Composing Research, Cindy Johanek offers a new perspective on the ideological conflict between qualitative and quantitative research approaches, and the theories of knowledge that inform them. With a paradigm that is sensitive to the context of one’s research questions, she argues, scholars can develop less dichotomous forms that invoke the strengths of both research traditions. Context-oriented approaches can lift the narrative from beneath the numbers in an experimental study, for example, or bring the useful clarity of numbers to an ethnographic study.

Estudio Estilístico en Composición y Retórica.


Butler, P. [e-Book]  Out of Style: Reanimating Stylistic Study in Composition and Rhetoric. Utah : University Libraries, 2008

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Butler applauds the emerging interest in the study of style among compositionists, arguing that the loss of stylistics from composition in recent decades left it alive only in the popular imagination as a set of grammar conventions. Butler’s goal in Out of Style is to articulate style as a vital and productive source of invention, and to redefine its importance for current research, theory, and pedagogy. In so doing, he offers an important revisionist history of the field by reading it specifically through the canon of style. In addition, Butler argues that it is through style that scholars in the field can find a needed entry into public discussions about writing. Scholars in composition know that the ideas about writing most common in the discourse of public intellectuals are egregiously backward. Without a vital approach to stylistics, Butler argues, writing studies will never dislodge the controlling fantasies of self-authorized pundits in the nation’s intellectual press. Composition must answer with a public discourse that is responsive to readers’ ongoing interest in style but is also grounded in composition

Retórica y de compromiso en las Humanidades Digitales


Jim, R. (2015). [e-Book] Digital Samaritans: Rhetorical Delivery and Engagement in the Digital Humanities. Michigan, University of Michigan Press, 2015

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Digital Samaritans explores rhetorical delivery and cultural sovereignty in the digital humanities. The exigence for the book is rooted in a practical digital humanities project based on the digitization of manuscripts in diaspora for the Samaritan community, the smallest religious/ethnic group of 770 Samaritans split between Mount Gerizim in the Palestinian Authority and in Holon, Israel. Based on interviews with members of the Samaritan community and archival research, Digital Samaritans explores what some Samaritans want from their diaspora of manuscripts, and how their rhetorical goals and objectives relate to the contemporary existential and rhetorical situation of the Samaritans as a living, breathing people.How does the circulation of Samaritan manuscripts, especially in digital environments, relate to their rhetorical circumstances and future goals and objectives to communicate their unique cultural history and religious identity to their neighbors and the world? Digital Samaritans takes up these questions and more as it presents a case for collaboration and engaged scholarship situated at the intersection of rhetorical studies and the digital humanities.

Bending Opinion : Essays on Persuasion in the Public Domain

Haaften van, T., H. Jansen, et al. (2011). [e-Book] Bending Opinion : Essays on Persuasion in the Public Domain. Leiden, Leiden University Press, 2011

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With communication playing an increasingly important role in contemporary society, rhetoric appears to have gained in influence and importance. The ancients knew all along: power belongs to those who know how to use their words. Nowadays, we know that rhetoric pervades all discourse. There is no communication without rhetoric. In a society with ever-increasing amounts of information, and with media whose significance cannot be overestimated, we need to know all the mechanisms playing a role in the gathering, making and reporting of information and opinions, and its processing by an audience. Rhetoric is, from both a practical and a theoretical perspective, essential to the conduct, analysis and evaluation of public debates. After all, the idea of democracy is closely intertwined with the ideal of transparent decision-making on the basis of open, informed discussions in the public domain, in political, organizational and journalistic discourse. Bending Opinion cites a host of relevant examples, from Barack Obama to Geert Wilders, as well as compelling case studies.<p>Het belang van communicatie neemt steeds verder toe in de huidige samenleving, en daarmee blijkt ook retoriek aan invloed te winnen. Het was al bekend in de Oudheid: de macht behoort hen toe die weten hoe ze hun woorden moeten gebruiken. Tegenwoordig beheerst retoriek het publieke debat, en is er geen communicatie zonder retoriek. In een samenleving die wordt gekenmerkt door een overvloed aan informatie en zeer invloedrijke media, is het van groot belang belang inzicht te krijgen in de mechanismen die een rol spelen bij het verzamelen, maken en het overbrengen van informatie en meningen, en de manier waarop het publiek deze verwerkt. Retoriek is, zowel vanuit praktisch als theoretisch oogpunt, essentieel voor de uitwerking, analyse en evaluatie van het publieke debat. Uiteindelijk is het idee van democratie nauw vervlochten met het ideaal van transparante besluitvorming op basis van open, goed-ge nformeerderde discussies in het publieke domein en het politieke en journalistieke discours.